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Tamara Ghandour, the founder of LaunchStreet, an innovation training company that helps teams and organizations across the globe compete, and win, by tapping the power of innovation joins Enterprise Radio. Her new book is “Innovation is Everybody’s Business: How to Ignite, Scale & Sustain Innovation for Competitive Edge”.
This episode of Enterprise Radio is in association with the Author Channel.
Listen to host Eric Dye & guest Tamara Ghandour discuss the following:



* Being innovative has always been something reserved for the select few, but you say that it’s for everyone. How did you come to that belief?
* What is an Everyday Innovator Style?
* In your book, Innovation is Everybody’s Business, you share how your team’s Everyday Innovator style is your greatest competitive advantage. How is that?
* So many businesses are facing massive changes and increasing competitive pressures, how does innovation help them innovate and win?
* While your book is about how to unlock human-centered innovation to win on the individual, team and company level, you end the book on a very personal note about how to avoid ‘Launch & Abandon’ around your innovation efforts. Share your favorite piece of advice from that chapter of the book.




The impact of Tamara’s break-through work on human-centric innovation can be seen in individuals, teams, and organizations across the globe. As the creator of the proprietary Innovation Quotient Edge (IQE) assessment, host of the popular business podcast – Inside LaunchStreet, and the president of LaunchStreet Consultancy, Tamara has helped thousands gain the competitive edge by unlocking the power of innovation. With 25 plus years of business experience, Tamara knows what it takes to truly drive innovation and growth in an ever-changing marketplace.
Tamara is a sought after keynote speaker and advisor thanks to her unique ability to make innovation accessible and tangible for everyone. Through a combination of neuroscience, brain mechanics, behavioral and social psychology, experience, Tamara developed the IQE assessment and tools, the only tool that helps people discover their unique style of innovation so they can bring out the best in themselves and those around them. For many leaders and teams its become the secret sauce for igniting peak performance and develop high-performing teams that innovate and win.
Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, her latest book, Innovation is Everybody’s Business,  is for those looking for solutions to the daily pain of “how do I prove my worth,” a reality for many people whether they work in the C-Suite or on the front-lines. This book will resonate with those that recognize that being more innovative is their ticket to being indispensable. It is also for leaders under pressure to build a culture of innovation but don’t know how. As organizations face pressure to innovate, the accountability for making it happen falls on senior and mid-level leaders. They are told what to do, but not how to do it. This book will give them a tool to build a team of innovators who make an impact every day in big and small ways.
Tamara’s company, LaunchStreet, is the go-to innovation partner for companies like Arrow Electronics, Schneider Electric, Disney, Red Robin, RICOH and US Army Research Labs when they want to create a culture of innovation that wins and develop innovative so...