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Bill Price,\\xa0the Founder and President of Driva Solutions, a consultancy dedicated to creating highly effective customer contact strategies and operations joins Enterprise Radio. He\\u2019s the co-author of\\xa0The Frictionless Organization: Deliver Great Customer Experiences with Less Effort.
This episode of Enterprise Radio is on association with the Author Channel.
Listen\\xa0to host\\xa0Eric Dye\\xa0& guest Bill Price discuss the following:

* Why did this book need to be written?
* What\'s the best story that describes becoming frictionless?
* How did your Amazon experience help to frame this thesis?
* Why don\'t more organizations become frictionless?
* What does "whole of business problem" mean?
* Tell us one of the "bad stories" to scare our audience.


Bill Price was Amazon\\u2019s first global vice president of customer service and is the founder and president of Driva Solutions, a consultancy dedicated to creating highly effective customer contact strategies and operations. He has more than 35 years\\u2019 experience advising and directing major operations in more than 160 leading companies. David Jaffe is the founder and co-owner of LimeBridge Australia, which specializes in improving customer experience and operations in large companies. In 2004, Jaffe founded the Chief Customer Officer Forum in Australia, which has a membership of 35 leading companies.\\xa0Together, they wrote: The Frictionless Organization: Deliver Great Customer Experiences with Less Effort (Berrett-Koehler Publishers; June 21, 2022) and of the bestseller The Best Service Is No Service, Your Customer Rules!

Website: https://www.frictionlessorg.com

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