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b'Sandeep Dayal, a seasoned marketing and strategy leader at the consulting firm Cerenti Marketing Group and author of his new book is\\xa0Branding Between the Ears: Using Cognitive Science to Build Lasting Consumer Connections joins Enterprise Radio.
This episode of Enterprise Radio is on association with the Author Channel.
Listen\\xa0to host\\xa0Eric Dye\\xa0& guest Sandeep Dayal discuss the following:

* What is wrong with the old way of doing branding? Is it not simply a matter of figuring out what is different (rationally or emotionally) about your brand and putting that in a message?
* How are cognitive brands different? How do they and do they work?
* You talk about \\u201cBrands with Empathy\\u201d and \\u201cBrands with Values\\u201d in your book? What are these? Why do brands need to have empathy or values?\\xa0 What does that have to do with my product\\u2019s features and differences?
* Most people argue that give the number of brands that are out there, the clutter of messages, consumer attention spans are shorter and brand messaging needs to be short and sweet.\\xa0 How come you say that consumer attention spans are not getting shorter?
* How should brands think about becoming experiential brands? Is this the same as sensory branding?
* Most people say that in the world increasing competition and technology, consumers have more power.\\xa0 But you say that marketers have increasing power given their knowledge of how consumers\\u2019 brains work?\\xa0 What are the implications for ethics in how marketers should behave?


Sandeep Dayal a seasoned marketing and strategy leader at the consulting firm Cerenti Marketing Group. He serves as a counselor to C-suite executives and board members at Global Fortune 500 companies and has helped clients build blockbuster brands in markets spanning the EU, Latin America, Asia and the US. He has co-authored articles in\\xa0Marketing Management, McKinsey Quarterly\\xa0and\\xa0Strategy+Business. His new book is\\xa0Branding Between the Ears: Using Cognitive Science to Build Lasting Consumer Connections\\xa0(McGraw-Hill, Nov. 30, 2021).

Website: https://sandeepdayal.com
Social Media Links:
Instagram: https://instagram.com/sandeepdayal004
Linkedin: https://linkedin.com/in/sandeep-dayal-8361b61
Twitter: https://twitter.com/sandeepdayal

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