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b'Paul Cash,\\xa0Founder and CEO of the multi-award-winning marketing agency, Rooster Punk, the go-to name in B2B storytelling in the United Kingdom joins Enterprise Radio.\\xa0Together with co-author James Trezona, they wrote their new book:\\xa0Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales.
This episode of Enterprise Radio is on association with the Author Channel.
Listen\\xa0to host\\xa0Eric Dye\\xa0& guest Paul Cash discuss the following:

* In B2B we suffer from a delusion, and it\\u2019s this: that buyers always act in a rational, logical and economic way. They don\\u2019t, and they never have. What\\u2019s more, in recent years the tectonic plates of B2B have shifted and its customers have evolved. They don\\u2019t just want to buy\\xa0from\\xa0you any more, they want to buy\\xa0into\\xa0you \\u2013 explain this further.
* Marketing leaders have to adapt and evolve, inspire others, and innovate continuously – they require strategies that have an exponential, rather than an incremental, effect on brand and sales, and to implement them they need the new super-skills that this book teaches. Get into this further.
* This book brings the different aspects of humanized B2B marketing into one place, so that B2B businesses can grow, dominate their categories, and become meaningful in today\\u2019s demanding world –\\xa0explain/ discuss.
* Storytelling isn\\u2019t just another fad or even another lever in your marketing machine. In fact, it\\u2019s the oil in the machine that makes everything work better – why is Storytelling SO IMPORTANT?
* Branding is a leadership challenge not just a marketing one. We need to work really hard to onboard the c-suite so they understand the commercial value of brand building in B2B\\u2013 explain this further.


Paul Cash\\xa0is Founder and CEO of the multi-award-winning marketing agency, Rooster Punk, the go-to name in B2B storytelling in the United Kingdom.\\xa0James Trezona, Managing Director, came to Rooster Punk from Microsoft\\u2019s UK agency. Rooster Punk has worked with such clients as Cisco, Funding Circle, HP and Samsung to build human connections between companies, employees, and customers. It won The Drum\\u2019s B2B Agency of the Year award in 2021. Cash and Trezona\\u2019s new book is\\xa0Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales\\xa0(Practical Inspiration Publishing, April 27, 2021).

Websites: humanizingb2b.com | roosterpunk.com
Social Media Links:
Linkedin: https://linkedin.com/company/rooster-punk
Twitter: https://twitter.com/roosterpunks
Instagram: https://instagram.com/rooster_punk
Facebook: https://facebook.com/RoosterPunks

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