How to Champion a New SaaS Category with Rocketlane CEO Sri Ganesan

Published: Nov. 3, 2022, 9:42 p.m.

b'Srikrishnan \\u201cSri\\u201d Ganesan\\xa0the CEO and Founder of the fast-growing customer onboarding platform, Rocketlane, a purpose-built SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace joins Enterprise Radio.
Listen\\xa0to host\\xa0Eric Dye\\xa0& guest Sri Ganesan\\xa0discuss the following:

* What is customer onboarding and what kind of companies are using this platform?
* How did you champion a new category in the midst of a once in a century pandemic?
* Why does the customer onboarding category need to exist?
* What key use cases/verticals/industries can you discuss? Any specific customers that you want to highlight?
* Can you share the background story that was the Genesis of co-founding Rocketlane with your other two co-founders?
* How did your experience at FreshWorks help prepare you for your role leading Rocketlane?


Srikrishnan (Sri) Ganesan is Co-founder & CEO of the fast-growing customer onboarding platform, Rocketlane, a SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace. Sri has spent his last nine years building and scaling SaaS businesses. His last startup was acquired by Freshworks (NASDAQ:FRSH) in 2015 and went on to become their fastest-growing product (Freshchat). He is passionate about all things CX and startups.

Website: https://www.rocketlane.com
Social Media Links:
Facebook: https://facebook.com/RocketlaneHQ
Twitter: https://twitter.com/RocketlaneHQ
Linkedin: https://linkedin.com/company/rocketlane

People also listened to this: Determining Leadership Potential with Dr. Kimberly Janson'