402 : Jon MacDonald – How do you convert more of your traffic into sales

Published: Aug. 19, 2019, 3 a.m.

So you worked really hard on getting people to see your stuff? But they are not buying (Less then 2% is the standard). Why? Jon walks us through how to parse your data to identify your buyers habits, then eliminate the noise where they are not buying. Think optimization. How has PPC optimization worked for you on Amazon? It is the game right now. So do the same on your own website and get the same results.

Mentioned:

Thegood.com

Jon's contact

Hotjar

4 points you should be tracking on your site

1- Analytics

2- Heat Mapping

3- User Testing

4- A/B Testing

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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

Jon:                                        00:00                     Most people are using Google analytics. It's free as we mentioned, but really dive in, get a good understanding from that. Once you feel like you have a good understanding of what people are doing on your site, move on to collecting those heat maps and other engagement types of tools and then just spend an hour a week looking at those.

Cool voice guy:                  00:17                     Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eating commerce selling today. Here's your host

Stephen:                             00:29                     Stephen Peterson. Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray's Amazon seller tribe and their daily lists that are put out and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com forward slash momentum hyphen arbitrage. I know that's a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you're going to get 14 day free trial, no money risk, no, no challenges. You don't want it when you're done, you get out. But imagine any list, I'm as grateful as like they call it mailbox money. I love that term, mailbox money. It's where you can work from your house, buy things online, have them deliver it to you and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh, what they're buying while you take these lists.

Stephen:                             01:28                     And you can join multiple lists if you're interested. And then you can segregate them for the merchandise you want and send them to them. They can make purchases for you on your behalf. Have it delivered to you or delivered to them for prep. Boom, sent into these marketplaces and you could sell. How about that? Wouldn't it be awesome? I spoke at their conference and there were so many million dollar sellers just using online arbitrage. It's still available. And again, 14 days. The only way you're going to get 14 day free trial. So if you come through my link, um, it is an affiliate link. Uh, they do pay me, so I don't want to mislead you in any way. Um, I would appreciate it, but I'd like to see you try the 14 days. I've had so many people that have joined have so much success. It's very exciting to me and you know, quite humbling to me, um, that they trust me to recommend this group and I 100% recommend this group.