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Rafael got me really thinking. Do you (meaning me) really pay attention to your unique position or offer? Do you make sure others know what it is? Do others know its you when they see your brand? Think the swoosh, you know its Nike no matter where. Think a mouse head with two big round ears, you know it's Mickey no matter what website you see it on. That's his point, consistency helps make the brand. Oh if you don't have an idea of what your Unique proposition is... then follow his steps and get a clue.

 

Mentioned:

Rafael's contact email

Weberous

Generate Culture

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Tactical Arbitrage - Get 18 days free trial with code "Tactical" at checkout

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             00:00:00               I'm excited to talk about my sponsors today, Gaye Lisbey's million dollar arbitrage group. Amazing, amazing group. This is a teacher. This is Gaye, she was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she's going to help you understand why, and I think that's the hardest part of this business is understanding why. Why is the red one popular when the green one isn't? Well, there's usually a reason and what Gaye does is probably parse that better than anybody and she'll explain the reasons for those things. I think that's really powerful. Yes, she puts out a list. You're going to get a good use of that list if you get in the group. Now here's the deal. The group isn't always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             00:00:46               Doesn't cost anything to get on a waiting list and if you like her service, which I find that most people do that, that's why there's not so many openings. Um, you'll be with her for a long time. And so it's amazing freedom.com. She's part of Andy Slam. It's group amazing freedom.com. Forward slash momentum. And you're going to get in the waiting list. That's all I can get you on right now. You can use my name and see if that gets you anywhere. But what I like about in the uh, what I like about what they teach in that group or the things that are going on, you know, the current things. I've seen a lot of stuff going on about stores going out of business. Well here's where an opportunity is, here's why you want to do this. Hey, be cautious about this, you know, with toys r US coming out, you've got to think about this and that's the learning that you need to do.

Stephen:                             00:01:30               And Gay is better than anybody else I've seen. So I'm amazing. Freedom Dot com. Forward slash momentum will get you to the waiting list. Then hopefully I can get you in the group and then you're going to see me in there and we can chat anytime you're ready. Karen lockers, group solutions, the number for ecommerce solutions, four ecommerce.com, forward slash momentum. It's going to save you 50 bucks. Karen's our account manager. We recommend her to everyone because she's done so well for us. I mean that's quite frankly the reason we've been paying her for last few years, but she's become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today. I'm like, wait a second. Why did they show up?

Stephen:                             00:02:09               I did put any listings up. They got a. They got a set off to the side by Amazon and they...