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On this episode of the Early Accountability Podcast, we are joined by LaShonda Brown, a serial entrepreneur and marketing guru. LaShonda has created and runs Life Focus Pictures which helps local businesses tell their stories, About 90 Marketing which is a marketing consulting firm, and Eye for Ebony which is on a mission to increase the quality and quantity of stock images available that feature people of color.

In order to manage these brands day-to-day, LaShonda has established tried-and-true systems that allow her to integrate her clients and their needs into her workflow and then provide them with her expertise and guidance throughout their process. When it comes to content creation, she believes that everyone can use their strengths and personality traits to determine how they want to communicate and share their message in the optimal space. Despite what people think, businesses do not need to have a presence on every social media platform, but would in fact be more effective targeting their efforts towards one or two.

If you are in a spot where you have to work full-time to support your lifestyle but you have a passion project on the side, LaShonda encourages you to treat your passion project like a full-time job as well. It will be tiring at times, but by investing in your passion project early on by developing a professional brand, building up and email list, and budgeting, you ensure that your dream is scalable when the time comes to make your passion project your main source of income.

Topics Covered in this Episode:
• Building your passion project while you have a full-time job
• LaShonda’s key tips for marketing your services
• Using a daily routine to make you more efficient
• Managing multiple brands at once