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Is it possible to build loyal customers and followers without being the face of that brand?\n#AskLaura Episode 1 - The lovely Shadiya asked me: "Hi Laura , I just wanted to know if it\u2019s possible to build loyal customers/followers without being\xa0the face of that brand. As long as I am focused delivering value. Many thanks in advance." Thank YOU for reaching out to me and asking this AMAZING question. In today's episode I am discussing the pros and cons of building a personal brand online and being the face of your business. What you can do if you DON'T want to create a personal brand - and STILL grow a raving fanbase online (how to be more authentic on social media even if you aren't a personal brand).\n"People buy from people they like."\nIn this episode you will be learning:\n(4:45) Why personal brands are powerful and why I believe they are the future of business\n3 Pros of Personal Branding:\n\n* Authenticity\n* Relatability\n* Diversity \n\n(11:15) How to still SLAY if you DON'T want to be the face of your business:\n\n* Tell the story of your business\n* Make your message unique and human\n* Create a business culture \n\nDon\u2019t forget to subscribe to this podcast on iTunes and leave me a review with what you want to hear more of in this podcast!\nLike my Facebook page for exclusive marketing tips & BTS of my business: www.facebook.com/LLSocialMediaStategies/\nFollow me on Instagram for insights into my life: www.instagram.com/laura_langheinrich/\n\n--- \n\nSend in a voice message: https://podcasters.spotify.com/pod/show/driven-by-curiosity/message