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Ethan is a brand strategist and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world's biggest brands.\n\nA scientist by training but a marketer by trade, he's like the missing link, but between science and creativity.\n\nHis career includes roles as Insight Manager at Radar Research, Planning Director at 72andSunny, Group Strategy Director at Crispin Porter Bogusky, and Vice President of Insight & Strategy at the Integer Group.\n\nHe's done ethnographies in Tokyo and statistics in Matlab. He's developed promotions scorecards and shopper marketing design principles. He's helped launch razors and position new lines of women's clothes. And he's presented on the science of marketing internationally, including SXSW and TED.\n\nEthan's first life was studying urban ecology. He earned a PhD at the University of New Mexico under a National Science Foundation grant for complexity theory in biology.\n\nHe studied human evolution and urban metabolism, and he used computational models to explore patterns of urbanization. His papers continue to be cited today.\n\nOnly his friends call him Doctor Decker.\n\nAnd only in jest.\n\n\n\nEthan on LinkedIN:\xa0https://www.linkedin.com/in/ehdecker/\n\nWebsite:\xa0www.appliedbrandscience.com [http://www.appliedbrandscience.com/]\n\nTwitter-\xa0@ehdecker\n\nTEDxSMU [https://www.youtube.com/watch?v=ZK3c9GCjSx8], Dallas, 2015\n\nSanoma Get Tomorrow [https://vimeo.com/187142378], Helsinki, 2016\n\nUBX18 [https://www.youtube.com/watch?v=tbcxSdRzPT4], Munich, 2018\n\n\n\nSupport this podcast at \u2014 https://redcircle.com/dr-ds-social-network/donations\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy\n\n--- \n\nSend in a voice message: https://podcasters.spotify.com/pod/show/darian-parker/message