The Rise of Virtual Communities
b'According to the latest reports, 86% of community managers from 508 different companies said that community was critical to their company\\u2019s mission and future.\\n\\nBut what are these virtual communities, and what will the impact be on businesses that fail to grow their own actually be?\\n\\nAmber Atherton is a British entrepreneur who is currently the Head of Strategic Communities at Discord & author of \\u2018The Rise of Virtual Communities: In Conversation with Virtual World Pioneers\\u2019 and she spoke to Bobby on the show.'