The New Chameleons with Michael R. Solomon
Consumers are changing but the marketing categories used to identify them have not. Global consumer behavior expert, Michael R. Solomon, joins Bobby to talk about how he wants marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment, and to discuss Michael's new book, 'The New Chameleons: How to Connect with Consumers Who Defy Categorization'. Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.