'Brilliant Selling' & The Changing Craft of the Salesperson
b'There are plenty of candidates for the \\u201ctoughest job\\u201d in business but sales has to be up there.\\n\\nIt\\u2019s a thankless job and can be tough to stay positive if things aren\\u2019t going your way but Jeremy Cassell and Tom Bord the co-authors of \\u2018Brilliant Selling\\u2019 - first published in 2009 and now in its 3d edition - might be just the people to help you with that.\\n\\nThey joined Bobby to discuss.'