'Brilliant Selling' & The Changing Craft of the Salesperson
There are plenty of candidates for the \u201ctoughest job\u201d in business but sales has to be up there.\n\nIt\u2019s a thankless job and can be tough to stay positive if things aren\u2019t going your way but Jeremy Cassell and Tom Bord the co-authors of \u2018Brilliant Selling\u2019 - first published in 2009 and now in its 3d edition - might be just the people to help you with that.\n\nThey joined Bobby to discuss.