Beyond Greenwashing: The Reality of B Corp Certification

Published: Nov. 4, 2023, 2 p.m.

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In the evolving landscape of corporate responsibility, the push for sustainable business practices has led to a notable trend: B Corp certification. Pioneered by the non-profit B Labs, this accreditation requires companies to meet rigorous standards in social and environmental performance, accountability, and transparency.

Joining Mandy Johnston are two trailblazers who have taken their companies through the B Corp journey: Aoife McNamara, Founder of the \\u2018Aoife McNamara\\u2019 clothing brand and Jane McDaid, the Founder of Thinkhouse.

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