10 Steps for Bringing Your Medical Product Idea to Market

Published: Dec. 23, 2019, 8 a.m.

The medical and biotech industry is very tough to navigate from novel idea to product on the market. Susan Goebel informs us, only 1 in 100 makes it through the whole process successfully. It truly takes strategic effort, grit, and perhaps some luck to succeed. But you can give yourself a better chance by thinking smartly about this process. Susan Goebel shares that invaluable thinking with us here.

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