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TikTok is a powerful platform for music discovery; your songs and videos can reach the right new fans because of TikTok's algorithm. But did you know it's also one of the best places to find inspiration and showcase your \\xa0quirkiness.\\xa0

TikTok travels at the speed of memes, and that means there's a constant churn of humor, skits, trending audio, fun filters, and more. Conversations to join. Creative collaborations. Things to imitate or spin your own unique way. More than other entertainment or social apps for artists, TikTok frees you of always needing to be the prime instigator and driver of every piece of content.\\xa0

In this episode we talk with multi-instrumentalist, TikTok connoisseur, and CD Baby's social media expert Rachel Bearinger \\u2014 all about the culture of TikTok, how to source inspo, stay organized on the app, \\xa0and keep up with the pace of a platform that thrives on memetic energy.\\xa0