BROADCASTS.com

b'

Today, I have the pleasure of interviewing Mike Trigg. We\\u2019ll be talking about the intricacies of Silicon Valley and his book Bit Flip.

Prior to becoming an author, Mike Trigg was an executive, founder, and investor in various technology start-up companies for over 25 years. Born in Kentucky and raised in Wisconsin, he earned a BA from Northwestern University and an MBA from the University of California, Berkeley.

After several years working for a U.S. Senator in Washington, D.C., Mike began his career in the technology industry, working for telecommunications giants MCI and 3Com. He was an early employee of Octane Software, which was acquired by Epiphany during the first dot-com boom. He went on to co-found a data analytics company called Truviso (acquired by Cisco) then became VP of marketing at hi5, one of the world\\u2019s largest social networks. More recently, Mike was Chief Marketing Officer and GM at Entelo, a recruiting software company, and Chief Operating Officer at cloud file sharing vendor, Hightail (formerly YouSendIt), which was acquired by OpenText. Mike was an entrepreneur-in-residence at AI Fund and SymphonyAI, both AI-focused, early-stage venture funds, and an advisor at Shasta Ventures.

Mike has been a contributor to TechCrunch, Entrepreneur, and Fast Company. He lives in Menlo Park, California, with his wife and two sons. Launching August 16, 2022, Bit Flip is his first novel.

You can find him on his website or follow him on Facebook, Twitter, Instagram, and Goodreads.

\\xa0

In this episode Mike Trigg and I discuss:

• Ensuring a story about an industry insider has universal appeal.
• Keeping authenticity in the industry language used after editing.
• How to balance backstory with the fast pace of your story.

Plus, his #1 tip for writers.

For more info and show notes: diymfa.com/424