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Today, I have the pleasure of interviewing Jeff Walker:

Jeff is one of the world\'s most successful online entrepreneurs the creator of Product Launch Formula and the #1 NY Times bestselling author of the book Launch. He has spent the last 15 years helping people launch their online courses, memberships, coaching and books. His students and clients have done over a BILLION dollars in launches in hundreds of niches and markets\\u2026 and in dozens of countries around the world. Jeff lives in Durango, Colorado and he loves to get outside for all kinds of adventures.

On a more personal note, Jeff is someone I am honored to call a teacher and mentor. I\\u2019ve been following his work pretty much for as long as DIY MFA has existed and got the first edition of his book Launch when it came out in 2014. I read it cover to cover and still have that paperback edition with all my highlights and mark-ups, which I keep next to my desk.

In 2017, I was finally ready to make the investment and do the Product Launch Formula (PLF) Coaching Program. My team and I relentlessly applied the techniques to our flagship DIY MFA 101 course (with epic results!) and since then, we have applied PLF techniques\\u2014with our own special word nerd flair\\u2014to launch all our DIY MFA programs.

Today, we\\u2019ll be talking about launching as it pertains to launching a book.

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In this episode Jeff Walker and I discuss:

• Why his first launch was the most important and the role his email list played.
• How writers of fiction and memoir can apply his Product Launch Formula to their lists.
• Strategies for determining what your assets are and how to maximize them.

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Plus, his #1 tip for writers.

For more info and show notes: diymfa.com/401