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Hey there word nerds!

Today we\\u2019re doing something a little bit different. This is a special episode, created in partnership with INBOUND, one of my favorite marketing conferences where I have had the pleasure of speaking for the past three years. INBOUND is one of those conferences that has become a mainstay in my speaking schedule. I look forward to it every year, and I always have a blast speaking on my signature topic, the Storytelling Superpower.

If you want some additional bonus materials about the Storytelling Superpower framework, hop on over to DIYMFA.com/INBOUND and sign up with your email address. You\\u2019ll get an archetype cheat sheet along with additional bonuses I\\u2019ll send out via email.

I was scheduled to speak at this year\\u2019s live event and I was counting down the days to my trip to Boston, but as with most live conferences, the folks at INBOUND wisely opted to move the event online. While I\\u2019m missing the amazing energy and excitement\\u2014and let\\u2019s not forget the food trucks (yum!)\\u2014there is a silver lining. You see, now it means I get to share the concepts from my talk with you here on the podcast, which is also being aired as part of the INBOUND online programming.Now, I could just deliver the talk from my session as a solo podcast episode, but that would be boring, so I\\u2019ve recruited one of my favorite people and INBOUND party-buddy: Erica Wexler.

Erica is the Founder & CEO of Erica Wexler Transforms. She\\u2019s the creator of the Transformational Guidance\\u2122 Training & Coaching Program she specializes in helping both organizations and individuals play to their strengths, navigate obstacles, and work more collaboratively in today\\u2019s diverse, virtual, and fast-paced workplace. Erica has a ton of experience creating positive change in government, private, nonprofit, and educational sectors, including 13 years leading communication, training and outreach efforts at a state-level government agency she helped create.

Erica earned her Master\\u2019s in Organizational Dynamics from the University of Pennsylvania and holds dual certifications in Organizational Leadership and Change Management. She is a published author, a dynamic powerhouse speaker, an avid dancer, and I am lucky enough to call her my friend.

I\\u2019ve known Erica since 2017, when we both participated in a mastermind group together. Right away, I knew we were going to be fast friends. Since then, we\\u2019ve been networking buddies at tons of events and last year we took INBOUND 2019 by storm and it was awesome!

As you\\u2019ll hear in a moment, Erica is a powerhouse presence on stage, in a meeting, or at happy hour. But she\\u2019s also one of those rare people who, while being incredibly dynamic herself, doesn\\u2019t let her presence overshadow that of others. She is one of those amazing people who has the ability to amplify the voice of others and adds to their energy.

When INBOUND asked me to create a special podcast episode as part of their 2020 conference programming, I knew Erica was the person I wanted behind the mic with me. This episode is part interview, part conversation, but mostly two besties geeking out about all things storytelling.

In this episode Erica and I discuss:

• How the three elements of storytelling apply to marketing
• Why brands shouldn\\u2019t focus solely on what the customer wants to hear
• The most important thing to consider about storytelling for your brand

Plus, my #1 tip for people who want to unleash their Storytelling Superpower!

For more info and show notes: diymfa.com/324