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Hey there word nerds!

Today, I\\u2019ll be sharing a recap of all the exciting things I discovered at Digital Book World (or DBW) last week. 2017 marks the eighth year of this industry-focused event, with a shift toward solution-focused strategies paired with insightful in-depth programming. This year was also the the first time DBW has run a segment of the conference exclusively for indie authors.

While this event is intended for the members of the publishing community\\u2014it truly is an industry event\\u2014there are a lot of things author can learn from DBW in order to thrive in today\\u2019s evolving landscape. And this doesn\\u2019t mean you need to be an indie author; even if writers planning to go the traditional route, there were a lot of important takeaways I got from digital book world this year.

Three Main Themes at DBW

While I heard a lot of fascinating statistics and gained so many new insights into publishing, there were three main themes that rose to the top.

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• Innovation: Cool new stuff that both publishers and authors are doing to connect with their audience and enhance the reading experience.

• Efficiency: To succeed in this business, it\\u2019s not just about working harder, it\\u2019s about working smarter, and this conference was brimming with awesome strategies and cool new tools I can\\u2019t wait to try.

• Sales: Let\\u2019s face it, if we want to create a sustainable career as writers, we have to understand sales. This means both knowing what the trends are now, and where the next opportunities might be.

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This last piece is extremely important. It\\u2019s only when we understand the money piece that we can develop creative new ideas for earning a sustainable living from our writing. If we don\\u2019t know what\\u2019s going on in the industry around us, then we\\u2019re operating in a vacuum.

As I go through each of these three themes from DBW, I\\u2019m also going to give you a little piece of homework\\u2014an assignment with each one\\u2014so you can implement these concepts with concrete, actionable steps.

Let\\u2019s get started!

Innovation

What cool new stuff is the industry up to?

Hands down, one of the places where I saw the most creative thinking was in platforms, and I don\\u2019t mean your author platform, but social media and other tech platforms where both authors and publishers are doing cool creative things. Trends include...

• Audio! By far the biggest buzz at DBW is around audiobooks.
• Using Facebook ads to build your email list as well as to sell directly.
• Platforms that are offering unique reading experiences (like Crave) or increasing authors\\u2019 reach (like Wattpad).

Efficiency

How can you work smarter?

The two big areas of focus when it comes to efficiency focus creation and promotion.

• Finding new opportunities for your intellectual property (e.g. branded stories on Wattpad, capitalizing on audio rights, etc.).
• Agents play a huge part in helping authors make smart choices with their IP. While the query process can be tough, agents are still hungry to discover great talent.

\\u201cAny given Thursday, you can walk into a bar and hear people singing karaoke who are pretty decent. But as agents, we\\u2019re not looking for \\u2018pretty good,\\u2019 we\\u2019re looking for someone who can sing at the Met or who can sell out Madison Square Garden.\\u201d

\\u2014Regina Brooks, Lead Agent and President of Serendipity Literary Agency

• Understanding how to reach out to the media for publicity, and developing a multi-faceted PR approach.
• Take a \\u201csniper rifle approach\\u201d to marketing and promotion, instead of a shotgun.
• Patience and persistence were common themes, especially at DBW Indie. You need to try different approaches but give them time to build traction (especially with SEO and digital tools).

Sales

What\\u2019s happening in our industry and what does this mean for authors?

Perhaps my favorite session was given by Peter Hildick-Smith, Codex Group founder and president. He broke down the sales process into three steps, then talked about different strategies pertaining to each one. These steps are: Discover, conversion, and sourcing.

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• Discovery: Do readers know the book exists? How can we make potential readers more aware of books? Readers need two or more \\u201cexposures\\u201d to the book before they want to buy it, and that number goes up if the price of the book is higher. The good news is that the author\\u2019s connection to his/her audience can be a big influencer at this stage.

• Conversion: Now that readers are aware the book exists, do they want to read it? This is where cues like the cover and messaging around the book can make a big difference at this stage. Price and reviews/recommendations can also be a big influencer here.

• Sourcing: Readers know about the book, they want to read it, but will they buy it? Here is where things vary based on the specific book. Delivering a varied mosaic of information about the book (and where to buy it) from day one improves chances of sales.

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About Digital Book World

Starting with the only conference designed to address the radically changing commercial publishing environment, Digital Book World has evolved into a year-round platform offering educational and networking resources for consumer publishing professionals and their partners \\u2014 including agents, booksellers and technology vendors \\u2014 online and in person.

You can keep up with Digital Book World and what they\\u2019re up to by following them on Twitter.

For more info and show notes: DIYMFA.com/131