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According to CNBC, 57% of Gen Z Americans want to become a social media influencer. But, the road to becoming a successful content creator is long and not all glitz and glam.\n\nIn this episode, Natalie and Ross discuss their social media journeys and highlight the necessary first steps toward building a life of content creation. You\u2019ll hear about how to choose your niche, how to grow a following, and why it\u2019s important to keep testing out new content ideas. They will share an exclusive inside look at the decisions that contributed to the success of their Corporate Bro and Corporate Natalie brands.\n\nStay tuned for an a story of an influencer live streaming a gala dinner, Natalie\u2019s Halloween costume plans, and the newest batch of corporate jargon.