Peter Nelson on Unicorn Conversions & Mobile Devices: How to Break Through Mediocre Conversion Rate on Mobile Devices?

Published: March 8, 2016, 4:39 a.m.

Peter Nelson, CEO of UnDelay.io, and I sat to discuss Adaptive Design and it\u2019s impact on Conversion Optimization. Peter brings a breath of experience to Marketing Technology space and it was fun sitting down with him to discuss everything from his entrepreneurial philosophy to his home in Norway...\n\xa0\nInteresting gems of knowledge I picked up:\n\xa0\n

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  • How to get unicorn conversion rate for mobile devices...
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  • What is Adaptive Design and how does it differ from responsive design?
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  • Mobile specific calls to actions and navigation features...
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  • How to effectively use sticky header and footer in mobile design?
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  • How to cut testing time by more than half so you can fit more tests in your testing calendar!
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\nReferences:\nWordstream Study on Mobile Click Distribution\nLink to Peter\u2019s Company: UnDelay.io