Peter Nelson on Unicorn Conversions & Mobile Devices: How to Break Through Mediocre Conversion Rate on Mobile Devices?
Peter Nelson, CEO of UnDelay.io, and I sat to discuss Adaptive Design and it\u2019s impact on Conversion Optimization. Peter brings a breath of experience to Marketing Technology space and it was fun sitting down with him to discuss everything from his entrepreneurial philosophy to his home in Norway...\n\xa0\nInteresting gems of knowledge I picked up:\n\xa0\n
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- How to get unicorn conversion rate for mobile devices... \n
- What is Adaptive Design and how does it differ from responsive design? \n
- Mobile specific calls to actions and navigation features... \n
- How to effectively use sticky header and footer in mobile design? \n
- How to cut testing time by more than half so you can fit more tests in your testing calendar! \n