Published: March 8, 2016, 4:39 a.m.
Peter Nelson, CEO of UnDelay.io, and I sat to discuss Adaptive Design and it\u2019s impact on Conversion Optimization. Peter brings a breath of experience to Marketing Technology space and it was fun sitting down with him to discuss everything from his entrepreneurial philosophy to his home in Norway...\n\xa0\nInteresting gems of knowledge I picked up:\n\xa0\n
\n- How to get unicorn conversion rate for mobile devices...
\n- What is Adaptive Design and how does it differ from responsive design?
\n- Mobile specific calls to actions and navigation features...
\n- How to effectively use sticky header and footer in mobile design?
\n- How to cut testing time by more than half so you can fit more tests in your testing calendar!
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\nReferences:\n
Wordstream Study on Mobile Click Distribution\nLink to Peter\u2019s Company:
UnDelay.io