The Lincoln Project is made up of top Republican political consultants who are aiming attack ads at a Republican president. We find out why and how from the Lincoln Project's Mike Madrid.
Mike is an expert on Latino voting trends, based on work starting with his master\u2019s thesis at Georgetown University. He\u2019s the former press secretary for the California Assembly Republican leader and the former political director for the California Republican Party. He\u2019s been named as one of America\u2019s Most Influential Hispanics by Hispanic Business Magazine.
And Mike Madrid is a co-founder of the Lincoln Project. That\u2019s a group of top Republican consultants working to help elect Democrat Joe Biden, because they believe our Republican president is a threat to democracy itself. Other members of the Lincoln Project include John McCain presidential campaign manager Steve Schmidt, attack ad expert Rick Wilson, and lawyer George Conway, the husband of President Trump\u2019s senior adviser Kelly Anne Conway.