Ep. 156: Karen Tilstra, Florida Hospital
Karen Tilstra is the co-founder of the Florida Hospital Innovation Lab. In this conversation, Karen emphasizes the intent of the Innovation Lab, which, not surprisingly, is innovation. However, the process to innovation is often overlooked. Karen describes it as a \u201cmultifaceted journey of learning, of discovery, of openness.\u201d In other words, innovation isn\u2019t instantaneous, nor does it happen in a silo. When a brand thinks they know what\u2019s best for their customers\u2014instead of interacting with those customers\u2014it\u2019s often the beginning of the end. Karen details Sears\u2019 downward spiral as an example. Next, Karen questions the value of the typical enterprise growth mentality. Is \u201cgrow or die\u201d a myth or a reality? True, meaningful innovation involves the application of certain soft skills that aren\u2019t immediately apparent. Karen drives their importance home in this insightful, outside-of-the-box conversation.