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Many scientists have adapted Hollywood\\u2019s traditional \\u201celevator pitch\\u201d: a brief, persuasive spiel that you use to spark interest in you, your organization, or your product. Today, we\\u2019ll take that elevator pitch to its roots to compete for who can propose a \\u2018better\\u2019 science television show for a non-scientist audience. Let\\u2019s learn to be scientifically conversational. \\xa0