The benefits of agile marketing
b'Marketers who had adopted an agile marketing mindset before the coronavirus (COVID-19) pandemic were quickly able to pivot their plans without major disruptions when the pandemic began.\\xa0 \\u201cWe don\\u2019t write big marketing plans,\\u201d says Jim Ewel, author of \\u201cThe 6 Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.\\u201d \\u201cWe write one- or two-page plans\\u2014I call them \\u2018napkin plans.\\u2019 They\\u2019re revised frequently. They\\u2019re tested against the market frequently. We get a lot of feedback on them and they constantly evolve and change.\\u201d\\xa0 In this episode, Ewel, who will speak at the CUNA Agile Marketing eSchool in February, talks about what agile marketing is, the benefits it presents, how to switch to an agile mindset, and more.'