Sponsored: Indispensable financial technology partner
b'When the coronavirus (COVID-19) struck, CO-OP Financial Services had to act quickly and deploy its workforce in a remote environment. But it knew it also had to continue to assist credit unions as they worked to meet the needs of their members during the pandemic. \\u201cOur vision is to be an indispensable financial technology partner for credit unions,\\u201d says Todd Clark, CEO of CO-OP Financial Services. \\u201cWe\\u2019ve made great strides for our clients. Within a couple of weeks, we shifted our focus for a short window of time to put some proactive COVID response solutions in place and a lot more self-service integration of digital tools through our developer portal.\\u201d Developing primary financial institution relationships is key for credit unions, especially during the pandemic, Clark says. Credit unions have done this and continue to put members\\u2019 needs ahead of profits during this challenging time. \\u201cCredit unions continued to be compassionate banking alternative,\\u201d Clark says. \\u201cAnd we\\u2019re reminding our credit unions right now that their members need them more than ever. Being there for their members, gaining their trust, and being their ally will increase loyalty in the long term.\\u201d In this episode of the CUNA News Podcast, sponsored by CO-OP Financial Services, Clark discusses the importance of payments as an avenue for growth, how COVID-19 has impacted digital transformation, how to leverage data to support financially fragile members, and more.'