Cheryl Deborde: The importance of community
Cheryl Deborde has served as the Members Choice CEO for five years following a 29-year banking career. From the start, she eschewed advertising for hands-on community involvement. \u201cI don\u2019t want to spend money on a billboard,\u2019\u201d she says. \u201cWe want to make a difference. We support the local sport teams and the area schools with scholarships\u2014that\u2019s our advertising. \u201cWe want to be known for taking care of people in our community,\u201d Deborde continues. \u201cWhen I look at people helping people,...