Capitalising on the Purple Pound
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We explore how businesses can cater for the 13m people in the UK who have a disability. They represent a market worth \\xa3249bn a year.
In this podcast Julia Walker, of Lake District Mobility, talks about practical steps that businesses can take to make themselves more attractive to disabled customers and their families.
Chamber Business Solutions is running a training day, \\u2018Collecting the Purple Pound\\u2019 at Newton Rigg, Penrith, on February 21st, 2019, when Alice Loader, of Alice Associates, will set out how to harness the spending power of disabled customers. Places cost \\xa395 plus VAT for Chamber members or \\xa3145 plus VAT for non-members. Email catherynn@cumbriachamber.co.uk
Web resources:
Visit England guide to making your business accessible
Access for All accessibility training for staff
Changing Places disabled toilets
Disability Confident scheme
Shaw Trust website accessibility audit
Building/grounds access audits
Recite Me software for people with accessibility needs
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