Robert Petrarca of Maxine's Heavenly

Published: Aug. 31, 2019, 2:50 a.m.

Robert Petrarca is the co-founder and CEO of Maxine's Heavenly, a line of vegan, gluten-free, oat based cookies with about 1/2 the sugar as leading natural brands of cookies.  Maxine's Heavenly cookies are mom's homemade recipe made so much better for you.  Founded in 2013 and formally launched in 2016, Maxine's Heavenly has experienced triple digit growth for the last three years, gaining traction through major retailers like Whole Foods Market, Natural Grocers, INFRA/NCG, and Walmart.

Previously, Robert co-founded TTC, a nonprofit cultural arts company that created a unique revenue partnership model with CA State Parks and local food and wine purveyors in the North Bay.  TTC was and continues to be a rapid growth organization that scaled revenues over 700% in the first three years.

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