Ariadna Navarro from VSA Partners on Creating the Next Breakthrough Web3 Brands
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Ariadna helps clients identify growth potential by identifying the intersection between brand and business strategy, human needs and customer experience. She oversees a team of 18 strategists at VSA, and uses analytics, experience design, innovation and brand and business strategy to find unique opportunities for clients from IBM to AT&T. Ariadna is relentlessly curious, whether it\\u2019s figuring out the future of Quantum computing or deeply understanding how a new acquisition fits within a company\\u2019s portfolio. While solving problems is what drives her, she is particularly passionate about portfolio strategy, brand strategy and unearthing powerful human insights. Ariadna joined VSA after heading up strategy at Interbrand. She is originally from Venezuela, but has called New York home for a very long time.
VSA Partners is a hybrid brand strategy and design agency. We combine strategic consulting with design-driven experiences to solve business problems and realize the future of a brand.
VSA Partners is also the premiere creative partner for blockchain and crypto-solutions company Ripple\'s Creator Fund\\u2014a $250M fund that provides creators with the financial, creative and technical support needed to explore and craft premium non-fungible token (NFT) and other tokenization projects on the XRP Ledger. As a premier partner of the creator fund, VSA can help brands and artists think through the entire ecosystem of brand-building experiences, the community of fans to engage and deploy the strategic guidance and storytelling needed around NFTs to generate brand value.
With offices in Chicago, New York, and San Francisco, VSA offers a full range of fully integrated capabilities\\u2014branding, advertising, data science, and technology\\u2014all under one roof. For 40 years, we have delivered solutions for business and creative leaders at some of the world\\u2019s most respected brands and forward-thinking organizations, including Google, Nike, IBM, Molson, and PepsiCo.
Links:
@vsapartners: https://www.instagram.com/vsapartners/
https://www.linkedin.com/company/vsa-partners/
*Disclaimer. Richard Carthon is the Founder of Crypto Current. All opinions expressed by members of the Crypto Current Team, Richard or his guest on this podcast are solely their opinions and do not reflect the opinions of Crypto Current. You should not treat any opinion expressed by Richard as a specific inducement to make a particular investment or follow a particular strategy but only as an expression of his opinion. This podcast is for informational purposes only.
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