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Last week, I shared an article with Jessie-Lee and Marcella about morning routines. But it wasn't the usual enlightened, aspirational fare.

Instead of bossing me around with a neverending to do list of how to be the most successful person of all time, it was real and it resonated with the fact that I am the farthest thing from being a morning person.

I wasn't alone in my reaction to it. It also struck a similar nerve with Jessie-Lee and Marcella -- but why?

Like us, I’m sure many of you have come across articles that claim to have hacked the code around the ideal morning routine so you can be your most elevated and successful self.

You know, those ones that tell you,

"Here are 23 steps to improving your life first thing in the morning:

Drink butter in your coffee! Meditate! Ride a camel! Go for a run! Wait, don't go for a run -- walk! Write in a journal! Crossfit! Work on a passion project! Ignore your email! Answer only specific emails! Never touch social media! Eat all your macros, otherwise there is no possible way you can be creative, let alone claim you are one."

These kill us.

They perpetuate the unrealistic and totally false expectation that creatives must be entrepreneurs, with a documented side hustle and with an exit strategy to quit working for the man.

We’re going to talk about that side hustle stuff another time, but this whole myth around how creatives, marketers, effective leaders, and entrepreneurs should be living their lives begins with all of these (often conflicting) thought pieces about how we should all be starting our days.

But where is the line between how these articles can be helpful and where they are just asking way, way too much of each and every one of us?

Enjoy!