How to get your Designs in Stores - Jessica Hogarth
Jessica Hogarth is Surface pattern designer and now has her own shop! She’s based in the coastal town of Whitby North Yorkshire coast
So many creatives ask me what the best route is in getting their products in shops?
How do they get their designs in stores?
Jessica's ranges have been stocked on the shelves of Fortnum & Mason, Liberty of London, Oliver Bonas, Paperchase, Daunt Books, Paper Source (USA) and Scribbler, amongst many other independent outlets. She also retails her designs on Etsy, shipping orders to customers worldwide all year round.
We talk about trade shows, the importance of multiple income streams and opening a shop through Covid.
Jessica Takeaways
1.If you’re doing a fair if trade show its cheaper I the long to do a few that season
2.Helping support your creative friends as part of your journey is so rewarding
3.Doing a blog is still 15 years on worth your time - searchable Google content will lead viewers straight to your website
4.Having different income streams is vital for your business
5.Yes covid is scary time to start and open a business but there’s so many positives, just Google how many famous company’s started in rescissions
6.There isn’t a constant balance, it just doesn’t exists so instead of looking for that, after the busy season where you’ve gone all in, why not schedule a down time phase
7.Schedule your creative days each week or month, if we aren’t mindful time can slip by
8.Fill out a weekly time sheet to see where your time is spent so you can know what’s best for scheduling out in the future
9.Get someone to do the jobs you’re not as good at or you don’t want to spending time doing.
Connect with Jessica
https://www.instagram.com/jessicahogarth/