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Leona Baker is a business mentor and coach in the creative industries, Leona is also the founder of Indie Roller.

Indie roller is a huge subscription hub for creatives who to be honest are the tightest gang I’ve known since high school days. Leona encourages entrepreneurs to play by their own rules to create the life they truly want.

Leona has been a real hustler through the 90’s cutting her teeth in the magazine world in London as a stylist then she spent years on her hugely popular jewellery and vintage stall in Portobello Market (these were the days when it wasn’t even called ‘vintage’ – more just ‘cool as’ in London)

Leona then created the hugely successful subscription box Lucky dip club, which looked like the dream business, she hired staff and saw large Revenue, only to find that it made Leona feel like a massive fraud. Yep that pesky imposter syndrome you hear many of us have gone through and sabotaged. This is when Leona dived deep into mindset work with both a therapist and a coach. Listen in to this hugely inspiring conversation.

Leonia takeaways -

1.If you’re curious in nature follow allow that fun side to you and trust yourself and follow that feeling.

2. Were you told to calm down or quietened down

3.Always try to laugh at yourself, it makes the tough days lighter

4.Press pause and share your wins each week

5.Let go of shiny perfection if it’s not you, it’s not serving you or helping others

6.However we emerge from this time, things will have shifted for the better

7.Humans are resourceful

8.What change are you seeking for your business right now? Try to clarify that.

9.Share your knowledge, there’s room for everyone

10.Simplify - So you can deliver the quality of work you want

11.You don’t have to say something 7 times in your business before people remember you did it, it’s more like 70 times in this noisy arena, keep saying it louder and louder for the people at the back. That email you spent all day writing, may not have even been opened!

12.I say this most weeks because it’s true and its why we all keep telling you; Your business is 95% mentality. You have to sort out your mindset and you will see your business fly

You can find Leona at

Indie roller.com

And on Instagram Indie_roller

Next chance to join the hub is 25th February for 48 hours so put a reminder on your phone!