Carlos Moreno (Global CCO at Cossette) opens up about Post It note meetings, tigers, and the emotional toll of creating truly groundbreaking work for SickKids.
SEE THE WORK
SickKids VS - Undeniable
Missing Home
MomStrong
DadStrong
All In
Join Your Crew
This Is Why
Integrated Campaigns: VS / All In
Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin-Evans, music and studio care of Grayson Music.
Follow us on Instagram at @theadcc
Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.
Got a story on how your campaign was born? Email us at created@theadcc.ca