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This week WGSN Director of Insight Joe McDonnell in conversation with Cassandra Napoli, Senior Strategist, and Brielle Saggese, Insight Strategist, they discuss this year\\u2019s SXSW festival.

For those unfamiliar with SXSW, it\\u2019s an annual festival in Austin, Texas that brings together creatives, innovators, and entrepreneurs from around the world to share ideas, showcase their work, and connect with others in their industries.

Joe, Cassandra and Brielle all attended the 36th SXSW and in this episode, they give us a full rundown on the emerging trends and major discussion topics from this year\\u2019s event.

Cassandra and Brielle share some of their most interesting highlights from this year\\u2019s SXSW including AI mental health resources, snacks being used as political signalers, and video games that help surgeons prepare for surgeries.