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Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.

WGSN\\u2019s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024\\u2019s major events in relation to consumer behaviour. Discover how elections affect consumer confidence. Why it's a year of sport and how that will continue to fuel the outdoor boom. Plus, why consumers in a cost-of-living crisis will still invest in fun.

We\\u2019ll also review the major film releases planned for 2024. So with that in mind sit back, grab your popcorn, and enjoy.