266: Barry Chan of Lucky Envelope is Developing a Chinese-American Voice in Craft Brewing

Published: Oct. 15, 2022, midnight

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When Barry Chan and his partner started Lucky Envelope, they were concerned with appearing \\u201ctoo Chinese.\\u201d The craft beer world at the time wasn\\u2019t ready for that, they thought; they wanted to fit in and not alienate their core clientele. Today, with a GABF medal under their belts in the Munich-style helles category, they\\u2019re more comfortable knowing they make classic styles in a compelling way. They\\u2019re also exploring more deeply how to connect their Chinese-American heritage\\u2014and its culinary traditions\\u2014with the broader world of craft beer.

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In this episode, Chan discusses how they\\u2019ve approached that, including:

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  • locking down base styles before embarking on experimentation
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  • building \\u201csmoked\\u201d beers using smoked tea as an ingredient
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  • finding effective ways to extract flavors from challenging ingredients
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  • searching for inspiration in unexpected places
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  • ingredients that don\\u2019t work in beer
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  • risking failure with ingredients such as durian
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  • creating nuanced beers with haba\\xf1ero and shishito peppers
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  • pushing into European styles such as Czech dark lager
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  • working to increase diversity in craft beer
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And more.

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