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\\u201cBe your authentic self, and they will come to you,\\u201d says Burning Beard cofounder Jeff Wiederkehr. It\\u2019s not about marketing calculus or cynically appealing to here-today, gone-tomorrow hype chasers. Instead, Burning Beard has built a rabid fan base by remaining small and embracing fun, all while quietly working in the brewhouse to refine, tweak, and experiment. From spontaneous coolship beers to traditional-style pilsners (and even IPAs that revisit crystal malts), Burning Beard has positioned itself as insurgent by embracing tradition, not running from it.
\\n\\nIn this wide-ranging episode, Wiederkehr discusses:
\\n\\nWhat kind of brewery would you build if you cared more about authenticity than success or profit? Wiederkehr and Burning Beard strive to live the answer to that question every day.
\\n\\n*This episode is brought to you by: *
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\\n\\nOld Orchard (https://www.oldorchard.com/brewer): The most common complaint about hard seltzers? They need more flavor. Extract alone is a weak flavoring agent and can leave a chemical aftertaste. But there\'s a better way. The craft concentrate blends from Old Orchard are packed with REAL FRUIT FIRST, no added sugars, and just enough natural flavor. Breweries are turning to Old Orchard concentrates for seltzer with more body, color, and aroma. Turn seltzer skeptics into supporters with seltzer that drinks like a beer. Get started at www.oldorchard.com/brewer.
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\\n\\nClarion Lubricants (https://www.clarionlubricants.com/Welcome.do): When it comes to brewing, nobody has your back like Clarion. Because their food-grade lubricants are formulated to help make your brewing system 100% food safe. That means, when you switch to Clarion, you can put the costly potential of contamination and recall out of your mind. All you need to worry about is brewing great beer. And since you already do that, well, it\\u2019s more like focusing on business as usual. Go to clarionlubricants.com to learn more.
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