167: Adam Robbings of Reubens Brews Reflects on the Brewing and Business Impacts of 2020
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Reuben\\u2019s Brews\\u2019 Adam Robbings has always been a thoughtful and mission-driven brewer, who focuses as much on building a business that delivers on the promise of \\u201ccraft\\u201d as he does on compelling beers that fit within the craft category. That approach to brewing has been a successful one, with GABF and FOBAB medals and a Craft Beer & Brewing Beer of the Year earned all in the space of the past year.
\\n\\nIn this episode, Robbings dives into the theory and practice around popular Reuben\\u2019s beers like Three Ryes Men barrel-aged rye barleywine and Triple Crush hazy triple IPA. Along the way, he touches on:
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- The growth and importance of \\u201cvariants\\u201d \\n
- This year\\u2019s developed \\u201cNo man\\u2019s land\\u201d in ABV \\n
- The growth of interest in west coast IPA \\n
- Reuben\\u2019s approach to their award-winning Three Ryes Men barleywine \\n
- How barrel age impacts finished beer \\n
- Choosing competition categories for barrel-aged beers based on flavor gestalt rather than production methods \\n
- Building specialty beers with a consumer focus for drinking occasions \\n
- The resurgence of pumpkin beer \\n
- Scaling recipes to different sized brewhouses \\n
- Bench testing new hops crops to gauge changes year over year \\n
\\u201cThere\\u2019s a whole lot of game theory behind competitions,\\u201d says Robbings. \\u201cIt\\u2019s not just \\u2018the best beer wins.\\u201d
\\n\\n*This episode is brought to you by: *
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