Episode 167: Momentum, and a Two-Brand Strategy
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Welcome to Cover Band Confi-DAN-tial! Adam's at the beach, and Dan's just got a couple thoughts to drop.\\xa0
First: Momentum. Getting the proverbial ball rolling, and then what to do with it once it is.
Second: From a listener question, should your marketing and market approach target venues? Should your social content and ad spend target restaurant owners and other kinds of bookers? (And is Dan actually going to answer THAT question, or use it to talk about something tangential?)