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Today we are traveling to Boston to chat with best-selling author and Yogi, Sara DiVello!\\xa0
Sara DiVello is a true crime novelist and the creator/host of Mystery and Thriller Mavens, a popular author series and interactive Facebook group. For her weekly Mystery and Thriller Mavens live events, she has interviewed more than 300 authors, ranging from the bestselling and world-renowned (Dean Koontz, Patricia Cornwell, Lee Child, Jeffery Deaver, Tamron Hall, Karin Slaughter, Ruth Ware, Lisa Unger, and many more) to the buzziest debuts.\\xa0
While creative and active on her own social media platforms, DiVello also serves as the director of social media strategy for the International Thriller Writers Association. Sara has appeared on CBS, ABC, and CNBC, as well as in the New York Times, Forbes, the San Francisco Chronicle, and more.
Her articles have been published in Marie Claire, Elle, Redbook, Cosmopolitan, and Woman\\u2019s Day, among others. Her highly anticipated novel, Broadway Butterfly is launching on August 1st.\\xa0
Sara is passionate about all things books (especially mysteries and thrillers), the craft of writing, and connecting readers to their favorite authors, as well as introducing them to their new discoveries.\\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0 \\xa0
In today\\u2019s episode we discuss:
\\xb7\\xa0 \\xa0 \\xa0 Best practices for authors using social media to boost their author brand and why they need to be active on the platforms.
\\xb7\\xa0 \\xa0 \\xa0 What fifteen years as a PR director in a large corporation taught her about marketing and how this knowledge has transferred to book marketing.\\xa0
\\xb7\\xa0 \\xa0 \\xa0 The benefits of promoting other author\\u2019s work.
\\xb7\\xa0 \\xa0 \\xa0 Common mistakes authors make with social media and marketing.
\\xb7\\xa0 \\xa0 \\xa0 Mystery Thriller Mavens.\\xa0
\\xb7\\xa0 \\xa0 \\xa0 What inspired Sara to write Broadway Butterfly.
\\xb7\\xa0 \\xa0 \\xa0 Her love of Yoga and the benefits of exercise for writers!
\\xb7\\xa0 \\xa0 \\xa0 Her new podcast that is coming soon. Yes Sara, you need to create a podcast!
All of this and more on today\\u2019s episode of the Cops and Writers podcast.
You can find out more about Sara and her books on her website!
Check out Field Training (Brew City Blues Book 1)!!
Enjoy the Cops and Writer's book series.
Please visit the Cops and Writers website.
If you have a question for the sarge, hit him up at his email.
Join the fun at the Cops and Writers Facebook group
SPF Launchpad!
Only for Cops and Writers Podcast listeners! Get 50% off the audiobook version of the F.B.I. K-9 thriller, Avenging Adam by Jodi Burnett. Use code, https://jodi-burnett.com/copsandwriters/