CBS Plans Addressable Commercials
CBS plans sometime in the second half of 2021 to start making available new technology that will let advertisers buy commercials that are sent only to a particular subset of the network’s viewing audience. These so-called “addressable” ads can be coded in such a way that they reach only consumers believed to be interested in buying a truck; executives who make decisions about business software; or families expecting their first child. More at www.CooperandAnthony.com, and watch us nightly at 7pm EST https://www.twitch.tv/cooperandanthony
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