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b'In 2019 I started the Design Influencer and Innovation Group. This is a series of trade only events at Southern California. This gathering was held at the Ornare showroom on Beverly Blvd in West Hollywood.
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\\nFirst up is Rozita Nazarian with the benefits and challenges of design showcase houses.\\xa0
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\\nGary Gibson is unique in that he is a designer with his own showroom so he has to be cognizant of what other designers really want as well. Gary also talks about industry events and the challenges of\\xa0 expanding into new categories.
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\\nLeslie\\xa0Shapiro Joyal has a unique view on the up cropping of designer workrooms allowing for creators to settle in a space that allows them to craft their own product. She talks about her workroom, her showroom and how she uses this experience to, in turn provide that experience to other designers. She describes it as a \\u201ccircle in which the ecosystem thrives.\\u201d This is Leslie Shapiro Joyal.
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\\nJosh Borris with Core Development Group addresses the fundamental issue. How can the industry help busy design and architecture professionals. How can companies provide marketing and sales materials to help you along the way. Josh hits some really interesting points.
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\\nLongtime friend of the show, architect Takashi Yanai. Takashi opened the firm\\u2019s San Francisco office. He talks a bit about opening new territories. This is critical for design and architecture firms.
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\\nJulia Wong talks about design shows and the importance of support for design professionals.
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\\nAaron B. Duke shares his thoughts about something that comes up all the time\\u2026. The pivot. What happens when you figure out that you need to change the carrier direction to accommodate for live direction? You don\\u2019t hear many talk about it in raw, honest terms.
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\\nBack to the issue of trade shows and inspiration, Nicolette Akiko from Studio Akiko has some strong opinions. I have had the pleasure of working with Nicolette and I value her perspective on establishing a local base for the firm and expanding outward, I think you will too.
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\\nLaurie Haefele, she is clear on what she needs and wants from the industry. Hey, design trade shows, manufacturers and showrooms\\u2026 Do you want to know what design pros want from you\\u2026. here you go.
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\\nWrapping this up is an outsider, for very good reason. Alex Abramian is a freelance journalist who has covered the design and architecture industry for quite some time. This is where trade editorial and design trade meet. And sometimes that meeting is a violent collision. Want a smooth transition? Listen to this from journalist, Alex Abramian.
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\\nThat\\u2019s a wrap on this episode of Convo By Design featuring the Design Influencer and Innovator group. A collection of Southern California\\u2019s best and brightest in design and architecture. Thank you Rozita, Gary, Laurie, Julia, Josh, Aaron, Takashi, Nicolette and Alex. Thank you Cynthia and the Ornare showroom staff for making us feel so at home in your amazing space. Thank you Snyder Diamond, Vondom, SubZero, Wolf and Cove for your generous support and most of all, thank you for listening, downloading each episode, rating the podcast on iTunes and engaging in social media. You are the absolute best and I truly appreciate you.\\xa0
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\\nThat is a wrap on this episode of Convo By Design and until next week, keep creating.'