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b'I\\u2019m Josh Cooperman, host and publisher of Convo By Design with something brand new for you. A Monday episode of the show, called The Design Messengers. I think you\\u2019re going to like this for a number of reason not the least of which is that this is going to make your design business stronger because together, we are going to start thinking differently about this industry and ways to do it better, faster, smarter.
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\\nLet me remind you, I\\u2019m a journalist, not a designer, and certainly not a consultant, I have interviewed some of the very best in the business and have shared techniques, strategies and ideas that allow you to execute better on your design business. Or, if you are a consumer, of which I hear from many who listen to the show, you know this helps you select the right creative for you, interview designers with a keen understanding of what you want which allows you better to select who is going to be your best partner.\\xa0
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\\nI have said this a few times and that is one of the main drivers for launching this new brand extension of the podcast. Podcasts are fantastic for learning, entertainment and companionship. What do I have against consultants? Nothing at all. I think business advice is one of the most valuable things you can do to grow a strong and healthy business. Why would you take the advice of a marketer/ consultant who doesn\\u2019t really know the technical side of your industry? A former designer who couldn\\u2019t make it in the business but instead decides to host a podcast to tell other designers what they couldn\\u2019t do or starts a consulting business to share the in\\u2019s and out\\u2019s of a business that has dramatically changed since they were in the game? Does this sound mean? It\\u2019s not intended to be. It is intended to make you think about the information you consume and the purpose it is intended to serve. Let\\u2019s be clear, Convo By Design is about storytelling. I am a mirror on the industry with an opinion. I will continue to share my ideas with you, but I don\\u2019t:
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\\n \\t* Tell you what to do.
\\n \\t* Tell you what to buy.
\\n \\t* Tell you how to think.
\\n \\t* Tell you who is not getting the job done.
\\n \\t* Tell you how great I am, or all of the wonderful things I have done to make you believe me.
\\n \\t* Tell you to believe what I share with you. If you do, you do and if you don\\u2019t, that\\u2019s cool too.
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\\nI will tell you about my experience and share it in context. That context is to position the next story. As a journalist, I\\u2019m not here to sell you anything. Not products, services, trips, club memberships, subscriptions. Nothing excepts stories. Stories about our incredible business researched and crafted to help strengthen our industry. Stories that I hope you find interesting and help you think differently about what it is you do. I present a thought and you have a reaction to it.
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\\nWhy is this important?
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\\nI have told you about my time in radio broadcasting. When I first started, it was the early nineties, I was fresh out of college with bright eyes, a curious mind and wanted to succeed. Shortly after, the Telecommunications Act of 1996 was signed into law. This law deregulated cable service, made some technical changes with regard to censorship options parents could use on individual TV\\u2019s but the big thing for me that I did not understand at the time was lifting of the cap on the number of stations radio operators could own. I\\u2019ll go straight to the last page and share the ending. It killed local radio. the radio that was local, special and truly unique to your city. If you look at radio in any of the listenership ratings in major markets, medium markets or even most small markets,'