March Madness in the Channel
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It\\u2019s Been March Madness in the Channel
Convey Channel Podcast Series
\\xa0I\\u2019ll admit that I\\u2019m not into basketball, but I do love watching Sister Jean on the sidelines, seeing the Cinderella teams knock out the top seeds, and enjoying the college kids having their moments of glory on the court.\\xa0 For those of you that like history, the term March Madness came on the scene all the way back in 1939 when it was used to refer to Henry Porter, an Indiana basketball official.\\xa0 But we all know it from legendary sports commentator Brent Musberger who used it to describe the 1982 college tournament.
\\xa0So why do we call this tournament, March Madness?\\xa0 The real answer is that what we expect to happen and who is going to win never really happens.\\xa0 Powerful teams lose; games end in thrilling and unexpected ways, and there never seems a way to predict the outcome.
Perhaps we should use \\u201c2020 Madness\\u201d to describe the last year we\\u2019ve had in the channel.\\xa0 Before COVID we knew what to expect, what services to focus on and who to sell them to, but then 2020 Madness kicked in.\\xa0 Let\\u2019s look at what\\u2019s changed in the last year.
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