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Now introducing, a vegan hair colour option! Introducing COLOR.ME CREAM.LIGHTENER, AMMONIA-FREE. A 100% vegan version of COLOR.ME's top-selling, cult-favourite CREAM.LIGHTENER. COLOR.ME Education Manager Jordana Geary discusses meeting your clients needs, and the new innovative, hydrating formula that delivers up to 6 levels of lift, all without the use of ammonia.