Monica Rustgi of Budweiser - Respect Legacy, See the Future: Marketing an Iconic Brand
How does a former recording artist who was discovered on MySpace drive the marketing efforts of one of the most iconic American brands forward, while paying homage to its successful legacy?
Monica Rustgi, Vice President of Marketing for Budweiser, shares her insights and journey with hosts Ritesh Gupta, Amber Mundinger, and Natasha Cholerton-Brown. She also reflects on with why she believes that success comes in part from fearlessly injecting yourself into whatever moves your brand forward, the three things she seeks in every winning creative opportunity, the importance of understanding a business problem, and why she’s determined to not fall victim to stereotypes of other female leaders.
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