Lynnwood Bibbens of Reach TV - Short-Form Entertainment for Travelers
Every day, millions of travelers flow through airports. While they wait for their flights, many of them consume content through the flatscreen TVs in airport restaurants, bars, gate holds, concourses, newsstands, travel retail, and airline lounges. So, where does the content come from, and what’s the business model behind it? And what are the possibilities to program bitesize TV content that's customized on a daily basis, connecting with specific audiences, driving retail revenue, and serving operational functions? Lynnwood Bibbens, Co-Founder/CEO of Reach TV shares the full story of the first Nielsen-rated, linear, short-form OTT entertainment network, that is made for people on the go, with the ability to get in front of 107 million travelers monthly. Host Natasha Cholerton-Brown is joined by guest hosts Rob Sanchez and Marc Raco of MouthMedia Network.
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